A unique and innovative methodology is what powers PharmaVoxx’s proprietary database. It is a systematic, comprehensive, and ongoing process for collecting, cataloging, and analyzing pharmaceutical marketing and promotional materials from hundreds of global sources. In an industry perpetually transformed by new media technology, our proven methodology enables PharmaVoxx to continually meet the dynamic needs of our customers.
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In order to provide our customers with a comprehensive picture of the competitive landscape, PharmaVoxx collects promotional material from both traditional and new media.
Pharma communications are collected from a global network of 1,000+ diverse and trusted sources in more than 15 disease areas.
Our growing network includes generalist and specialist offices, major medical conferences, hospitals and pharmacies, medical industry publications, patient programs, manufacturer programs, and the Internet. Materials are collected daily from sources within the United States, Canada, and Europe.
PharmaVoxx Global Network
|Healthcare provider (HCP) network||400+ participating healthcare providers treating specified diseases|
|Online Promotions||200+ top health related sites regularly crawled for banner advertising and sponsored web content including online video, e-detailing, and other video presentations|
|Manufacturer programs||450+ educational and promotional programs that target both healthcare professionals and consumers|
|Conferences||250+ major scientific meetings across all disease areas that distribute exhibit booth material and promotional give-away items|
|Medical Journals||400+ general and therapeutic-area specific, U.S. medical journals for pharma advertising|
|Consumer Publications||200+ consumer publications for pharmaceutical advertising|
|Television||Drug and disease-related television advertisements|
|Mobile-based Media||Mobile applications, podcasts, and multi-media communications|
Each of the prescription drug ads that PharmaVoxx collects is carefully broken down into multiple searchable fields that yield highly relevant search results.
PharmaVoxx users save valuable time and resources with advanced search features that eliminate the need to manually sift through a data dump of unwanted search results. Search features include:
Imagine having all the critical information you need about competitor promotional activity in one consolidated view. CI Dashboards and promotional trend reports contain precisely this type of strategic decision support.
Our advanced qualitative and quantitative analysis reduces the amount of time you need to spend analyzing competitor promo items for key messages, trends in marketing, media mix, and distribution channel usage. Instant insight into competitor promotional activity, message differentiation opportunities and promotional trends allow you to spend time on other critical tasks necessary to achieve your strategic marketing agenda.