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Disease/Market Analysis Reports

Select one of the following disease areas and complete the "Inquiry" section to receive a free report:




Overview:

This report analyzes promotional activity for key drugs competing in the disease area Hypertension for September 1, 2009 through August 31, 2010. Geographic market includes the US; number of total items circulating in the field during this period was 3,210.

Drugs analyzed in this report:

Aceon, Adalat, Altace, Atacand/Atacand HCT, Avalide/Avapro, Azor, Benicar/Benicar HCT, Brystolic, Caduet, Cardene, Cardizem, Cardura, Cleviprex, Covera-HS, Coreg, Diovan/Diovan HCT, Dozaar/Hyzaar, DynaCirc, Exforge/Exforge HCT, Micardis/Micardis HCT, Norvasc, Sular, Toprol-XL, Tribenzor, Twynsta, Valturna

Scope:

Share of Voice (SOV)


Overview:

This report analyzes promotional activity for key drugs competing in the disease area Dyslipidemia for 2010. Geographic market includes North America (US and Canada); number of total items circulating in the field during this period was 956, with 581 new items.

Drugs analyzed in this report:

Crestor (AstraZeneca), Lipitor/ Caduet (Pfizer), Livalo (Kowa/ Lilly), Simcor (Abbott), Zocor/ Vytorin (Merck)

Scope:

Share of Voice (SOV), Distribution Channel Usage, Target Audience Focus, Product Messaging Focus


Overview:

This report analyzes promotional activity for key drugs competing in the disease area Gout for January 1, 2009 to October 18, 2010. Geographic market includes the US; number of total items circulating in the field during this period was 713.

Drugs analyzed in this report:

Colcrys, Uloric, Krystexxa

Scope:

Share of Voice (SOV), Distribution Channel Usage


Overview:

This analysis is limited to promotional activity in the disease area Melanoma in North America (US and Canada), for July through December 2010. Total items analyzed are 46; new items are 26.

Drugs analyzed in this report:

Intron A (Schering/Merck), Proleukin (Prometheus), Sylatron (Schering/Merck), Yervoy (BMS)

Scope:

Share of Voice (SOV), Product Messaging Focus, Distribution Channel Usage, Intended Audience Focus


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